--- title: Data Collection Per Platform slug: data-collection-per-platform createdAt: 2026-10-27T02:46:15.713Z --- Vantage collects Publications and Asset profile data from eight platforms: Website, YouTube, Telegram, Facebook, Instagram, X, TikTok and LinkedIn. This page lists, per platform, the fields captured, the metrics available, how often collection runs, and what is out of scope. :::hint{type="info"} All data comes from official platform APIs or licensed data providers. Fields and metrics differ by platform because the platforms expose different data. Where a metric is missing for a platform, Vantage shows an empty cell. ::: ## Platform coverage | Platform | Venue type | What a Publication is | What an Asset is | Comment text collected | | --------- | --------------------- | ----------------------------------- | ---------------------- | ---------------------- | | Website | Website; Media Outlet | Article | Domain | No | | YouTube | Platform | Video, including Shorts | Channel | Yes | | Telegram | Platform | Message in a channel or public chat | Channel or chat | Yes | | Facebook | Platform | Post | Page, group or profile | Yes | | Instagram | Platform | Post or Reel | Account | Yes | | X | Platform | Post, repost or quote | Account | Yes | | TikTok | Platform | Video | Account | Yes | | LinkedIn | Platform | Post | Page or profile | Yes | Comments are collected as text and are analysed alongside the Publication they belong to. ## Collected on every platform Every Publication and every Asset carries the fields below, whatever the platform. The per-platform tables that follow list only what each platform adds. ::::VerticalSplit{layout="middle"} :::VerticalSplitItem ### Every Publication - **Posting date and time:** as reported by the platform, stored in UTC - **Text:** main body of the Publication; for video, the title, description and transcript where available - **URLs:** every link contained in the Publication - **Hashtags:** every hashtag in the text - **Media attachments:** images and video attached to the Publication, where the platform exposes them - **Link to the original:** direct URL of the Publication on the platform ::: :::VerticalSplitItem ### Every Asset - **Name and identifier:** display name plus the platform username, ID or domain - **Profile URL:** direct URL of the Asset on the platform - **Country:** the country whose Information Landscape the Asset belongs to ::: :::: ## Per-platform fields Fields each platform adds on top of the common set. Metrics are listed separately in the next section. | Platform | Publication fields | Asset fields | | --------- | ------------------------------------------------------------------ | ---------------------------------------------------------------------------------- | | Website | Article title; article body | Domain; audience estimate from SemRush (global and per-country), refreshed monthly | | YouTube | Video title; description; transcript; auto-description for Shorts | Channel ID | | Telegram | Message text; forwarded-from source where the message is a forward | Channel or chat username; public or private status | | Facebook | Post text; share and reply relationship to other posts | Username; verification label; bio; connected URLs | | Instagram | Caption; tagged users; auto-description for Reels | Username; verification label; connected URLs | | X | Post text; tagged users; quoted post; repost source | Username; bio; connected URLs | | TikTok | Description; transcript; auto-description | Username; verification label; bio; connected URLs | | LinkedIn | Post text; tagged members or companies | Page or member URL; headline; location; connected website | :::hint{type="warning"} LinkedIn fields are proposed and await engineering confirmation. The Telegram row is assembled from the collection method rather than from a field list and also needs confirmation. ::: ## Metrics by platform Vantage collects two kinds of metrics: per Publication (how one post performed) and per Asset (the size of the account). Engagement in Vantage is the sum of reactions, comments and shares; Views are a separate metric and exist only where the platform reports them. | Platform | Views | Reactions or likes | Comments | Shares, reposts or forwards | Per-Asset | | --------- | ---------------- | ------------------ | -------- | --------------------------- | --------------------------------------------- | | Website | No | No | No | No | Audience estimate (SemRush), monthly | | YouTube | Yes | Likes | Yes | No | Subscribers; total views; video count | | Telegram | Yes | Reactions | Yes | Forwards | Subscribers or members | | Facebook | Video views only | Reactions | Yes | Shares | Followers or members; total likes | | Instagram | Video views only | Likes | Yes | No | Followers; following; post count | | X | Yes | Likes | Replies | Reposts | Followers; following; post count; total likes | | TikTok | Yes | Likes | Yes | Shares | Followers; following; total likes; post count | | LinkedIn | No | Reactions | Yes | Reposts | Followers | :::hint{type="info"} Metrics are captured at collection time and refreshed on later collection runs. Engagement on a fresh Publication keeps changing for about 48 hours after posting, so the most recent figures in Vantage may still move. Websites carry no per-Publication metrics; the monthly audience estimate is the only measure of reach for a domain. ::: ## Video and image processing Video content is turned into text so that it can be analysed with the same methods as written Publications. ::::VerticalSplit{layout="middle"} :::VerticalSplitItem ### Transcript **Applies to:** YouTube videos; TikTok videos **What it produces:** The spoken text, taken from the platform's captions where the author has enabled them ::: :::VerticalSplitItem ### Auto-description **Applies to:** All short-form video: TikTok, Instagram Reels, YouTube Shorts **What it produces:** A written description of the video generated frame by frame, including on-screen text read by optical character recognition (OCR) ::: :::: :::hint{type="note"} A transcript depends on captions being available on the platform. Auto-description runs regardless of captions, so every short-form video has at least a description. Age-restricted YouTube videos cannot be processed and are stored with their title and description only. ::: ## Collection cadence and latency To be detailed :::hint{type="info"} The delay covers the gap between two collection runs plus processing. A Publication posted just after a run waits for the next one; a Publication posted just before a run appears within the processing time alone. Per-Asset metrics such as follower counts are refreshed once a day on all platforms. ::: ## What Vantage does not collect :::hint{type="warning"} - Private or closed channels, groups and accounts. Collection covers public content only. - Personal characteristics of individuals. Vantage records no inferred age, gender. - Age-restricted YouTube video content. The title and description are stored; the video itself is not processed. - Content that a platform restricts by region may be unavailable for the affected Assets. :::